Why Redefining Success Could Be the Most Purposeful Move You Make

Most of us inherit a definition of success without even realizing it. More money. Bigger titles. Greater applause.

And many of us spend years climbing ladders we never questioned — until we reach a rung that feels emptier than expected. Have you ever hit a milestone you thought would be fulfilling, only to feel restless the very next day? That’s the problem with borrowed definitions of success: they rarely satisfy for long.

Purpose invites you to play a different game.

When you live from a clear sense of purpose, success is no longer about comparison, accumulation, or applause. It shifts from what you achieve to who you become and how you contribute.

Success becomes about:

• Living your values — showing up consistently as the kind of person you want to be.

• Making an impact on others — measuring your days not just by what you produced, but by who you helped.

• Staying true to who you are — resisting the pressure to be everything to everyone, and instead living aligned with your unique design.

Redefining success doesn’t mean you stop striving.

It means you strive differently. You climb a ladder that matters. You trade the illusion of “having it all” for the freedom of living with clarity.

And here’s the irony: when you stop chasing society's version of success and start living from purpose, fulfillment shows up in surprising ways. You may still earn promotions, applause, or financial rewards — but they’re no longer the point. They become byproducts, not the prize.

What might this shift look like for you?

• If you’re in business, success may shift from hitting every metric to building a culture people love to work in.

• If you’re in leadership, it may move from being the expert in the room to developing others to thrive long after you’re gone.

• If you’re a parent, it may change from doing everything perfectly to raising resilient kids who know they’re loved.

When success shifts from what you get to who you are and what you give, everything changes. Purpose makes that possible.

If you know someone who needs a reminder and a refresh for what matters, send them The Strength of Purpose to help them redefine success and rebuild their ladder to align with what truly matters.